As SRK (Shah Rukh Khan) devotees and lovers of Bollywood excitedly anticipate the release of “Jawan,” various brands have grasped the chance to collaborate with the movie, escalating the buzz surrounding its upcoming release. These companies have enthusiastically embraced the “Jawan” fad, launching exclusive items and utilizing clever cross-promotions.
Bisleri – Bisleri has released a limited-edition line of ‘Bisleri’s X Jawan’ bottles that are accessible throughout India and come in different quantities ranging from 250 ml to 5 litres. The company plans to sell these limited-edition bottles through a huge network of more than 70,000 retail locations, including both traditional and modern trade stores, as well as through the Bisleri doorstep app.
Bondtite adhesives from Astral – Astral Limited proudly revealed their association with the movie in a captivating 30-second ad. The advertisement features Khan giving a powerful line from the film, which perfectly complements the durability of Bondtite adhesives.
Western Digital – In an exciting partnership with “Jawan,” Western Digital has introduced an alluring competition that gives five lucky winners the chance to meet SRK in the vivacious city of Mumbai. Enthusiasts must purchase a WD external product with a capacity of 2TB or more, a SanDisk data storage device with a capacity of 256GB or more, or pick WD_BLACK or WD Blue SSDs with a capacity of 500GB or higher in order to take part. By scanning the QR code at participating businesses or by submitting their entries online, participants can enter the contest.
A quick yet insightful conversation between Sana, Aaj Tak’s cutting-edge AI anchor, and SRK shed light on the film’s core. Sana, a pioneering AI anchor from India, regularly appears on Aaj Tak’s Prime Time and Black and White programmes, providing the station with weather updates, astrological analysis, and fact-checking programs.
Just In Time – The multi-brand luxury watch retailer, Just In Time, has established “Jawan” as its official watch retail partner through an exclusive collaboration. The viral metro footage with SRK’s mesmerizing dance and the movie’s trailer both include the brand’s eye-catching posters.
The “Jawan” trailer has been cleverly re-released by Zomato, who added their trademark humor and the “Zomaito-Zomaato” theme to it. Expect a brand integration that subtly plays up the brand’s existence, as shown in the movie’s trailer.
As the “official lubricant partner” for “Jawan,” MAK Lubricants, a division of Bharat Petroleum, has proudly accepted the position. The brand’s statement regarding this partnership reads, “At the heart of this alliance lies a co-branded campaign, meticulously knitting MAK Lubricants’ basic principles into the fabric of “Jawan.” This tactical fusion is expected to increase brand visibility to previously unheard-of levels while enthralling a huge and varied audience.
Zee News – Zee News just released a 30-second promotional clip that explores the story of the movie and features DNA, the network’s flagship program. In this advertisement, Khan not only discusses the return of the program to television with its new host, Sourabh Raj Jain, but he also ardently promotes “Jawan.”
Similar to other networks, TV9 Network has also released a promotional video that expertly weaves the network’s channel promotion with the movie. In the advertisement, Khan adamantly states that just as no one can match his ability to portray a villain, no one can convey the most recent news better than TV9.
Muthoot FinCorp – Muthoot FinCorp has partnered with the movie “Jawan,” creating an advertising that seamlessly promotes both the movie and its “Muthoot FinCorp Udaan GOLD LOAN” product. The advertisement emphasizes how this loan opportunity fits risk-takers, reflecting the traits of the movie’s protagonist and acting as a conduit to assist people in realizing their dreams.
BookMyShow estimates that the anticipation for the film has reached previously unheard-of levels, with a stunning 750,000 tickets already reserved through the service. The film is also receiving enthusiastic response in Tamil and Telugu. Be prepared for a variety of in-film connections that promise to improve the “Jawan” experience in addition to these notable partnerships.
