Jio Studios has announced the appointment of Prerna Jha, who formerly served as the Associate Director at ZEE5 for five years, as their General Manager of Marketing. This strategic initiative underlines Jio Studios’ dedication to cultivating fresh talents and broadening their marketing horizons.
During her stay at ZEE5, Prerna Jha expertly handled campaigns covering both the Ad-Supported Video on Demand (AVOD) and Subscription Video on Demand (SVOD) segments. Notably, she established an original fantasy gamification concept for TV broadcasts, known as the ZEE5 Super Family League (ZSFL). Furthermore, she spearheaded the brand campaign for ZEE5’s “Any Time Manoranjan.”
Within the domain of SVOD, her exceptional marketing talents played a crucial part in the promotion of iconic shows and blockbuster movies, including “Rangbaaz Darr Ki Rajneeti,” “Pitchers S2,” “Jaanbaaz Hindustan ke,” “Tarla,” and many others. Her track record of success inside the SVOD market is a tribute to her prowess in this ever-evolving environment.
Expressing her enthusiasm for this new chapter in her career, Prerna Jha took to LinkedIn to voice her sentiments: “Very pleased to embark on this new journey at Jio Studios as General Manager of Marketing. My stay at ZEE5 was truly interesting and immensely fulfilling, highlighted by a substantial learning curve. I convey my heartfelt gratitude to everyone who contributed to this great event. I now eagerly anticipate weaving new narratives and attaining fresh milestones in this exciting capacity.”
Prior to her affiliation with ZEE5, Prerna held the job of Brand Manager for Hindustan Times Mumbai. During her tenure, she managed important campaigns, including the famed “HT’s No TV Day,” the “Most Stylish” campaign, and the bustling Kala Ghoda Arts Festival. Additionally, she played a key part in starting Hindustan Times in Pune.
In selecting Prerna Jha as their General Manager of Marketing, Jio Studios has proved their dedication to welcoming diverse talent and innovative marketing methods. As Prerna embarks on this new venture, her track record of accomplishments and innovative approach to marketing will definitely add a unique perspective to Jio Studios’ branding and promotional initiatives.