Users will be able to make purchases directly from businesses within the app through WhatsApp Flows thanks to a partnership between Meta and companies like Razorpay and PayU.
With over 500 million users and its largest market, India, WhatsApp is being aggressively monetized by Meta. CEO Mark Zuckerberg unveiled new product features for WhatsApp Business on Wednesday at the Meta’s Conversations event at the Jio Convention Centre in Mumbai to improve business messaging. “India is leading the world in terms of how people and businesses embrace messaging, a better way to get things done,” the speaker claimed.
For users to make purchases directly from businesses within the app and for enterprises to leverage WhatsApp Flows to customize customer experiences, Meta is teaming with financial firms like Razorpay and PayU. We’ll support all UPI apps in addition to other payment methods. This will make it even simpler for customers to pay for goods and services within WhatsApp chats using the payment method of their choice, he continues.
The company claims that WhatsApp Flows will let companies customize chat windows for customers based on the services they provide. Zuckerberg continues, “This new feature will make customers’ shopping much faster and more convenient than switching between apps or websites.
Additionally, Meta revealed that it would now provide its paid verification service, Meta Verified, to companies in India. Before expanding it to companies utilizing the WhatsApp Business Platform, it will shortly begin testing Meta Verified with small firms using the WhatsApp Business app. Consumers will be more confident that they are dealing with verified and genuine businesses, he continues.
Sandhya Devanathan, vice president and managing director of Meta India, claims that the company intends to upskill around 10 million Indian traders utilizing WhatsApp Business capabilities over the course of the following three years, in 29 states and 11 different languages.