NTI : Zouk has secured $10 million in a Series B funding round to accelerate its expansion, aiming to reach a milestone of 75 brand-exclusive stores. The direct-to-consumer (D2C) bags and luggage brand plans to bolster its marketing, optimize its supply chain, and invest in talent across multiple areas.
“This funding allows us to scale both our online and offline channels, building on the strong consumer loyalty and product-market fit we’ve already established,” said Pradeep Krishnakumar, Co-founder of Zouk, in a press release.
“With ambitions to expand its product range and exclusive outlets, we believe Zouk is well-positioned to capture a significant share of India’s fast-growing bags and accessories market,” added Divya Gupta, Investment Director at Aavishkaar Capital.
Serving over 700,000 customers in India, Zouk recently entered the luggage category with signature backpacks and trolley bags and is optimistic about the segment’s potential. “Our new luggage launches have been met with incredible enthusiasm, especially from women who now have luggage designed specifically for them,” noted Zouk Co-founder Disha Singh. “Our physical stores are seeing strong footfall, as more customers want to experience Zouk products firsthand. This capital will also help us expand our teams and establish Zouk as a global consumer brand from India in the years ahead.”
The round was led by Aavishkaar Capital, with participation from Stellaris Venture Partners, Titan Capital, Sharrp Ventures, and the JJ Family, bringing Zouk’s total funding to $14.5 million. This investment is Aavishkaar’s eighth from its $150 million AIF6 fund, which supports sectors such as financial inclusion, sustainable agriculture, climate, healthcare, and consumer products.
