In the domain of cutting-edge mobile technology, the OnePlus smartphone under inspection boasts a breathtaking exhibition of brilliance in its display, camera proficiency, and charging capabilities. India, functioning as a vital market for the acclaimed global technology firm OnePlus, is expected to witness the creation of around 50,000 mainstream retailer locations by the year 2024. Ranjeet Singh, the insightful Director of Sales at OnePlus India, articulates the recent debut of the flagship 12 series, heralding considerable advancements in performance, display innovation, charging capabilities, camera technology, and design aesthetics.
The following year is primed for a fundamental shift in the retail approach of OnePlus. Ranjit Singh, the Director of Sales for OnePlus India, emphasizes the brand’s commitment to double its investment in the mainstream channel. The ambitious strategy covers the introduction of over 200 new OnePlus Experience Stores across the various landscape of India in 2024.
The OnePlus 12, resplendent in two contrasting color options, notably Flowy Emerald and Silky Black, gives an exciting choice for buyers. The pricing structure exposes the 12GB + 256GB option at Rs 64,999 and the 16GB + 512GB variant at Rs 69,999, with availability commencing on January 30. Adding to the palette, the OnePlus 12R is introduced in Cool Blue and Iron Grey tones, with the 8GB + 128GB edition priced at Rs. 39,999 and the 16GB + 256GB variant priced at Rs. 45,999. Sales for the 12R commence on February 6.
At the core of the OnePlus 12.5 G lies the robust Snapdragon 8 Gen 3 mobile platform, fortified by the Trinity Engine and boasting up to 16GB of LPDDR5X RAM coupled by a capacious 512GB UFS 4.0 ROM. Ranjit Singh elucidates the design philosophy, pulling influence from fine watches and the attraction of nature, resulting in a seamless integration of technology and aesthetic charm.
The fourth-generation Hasselblad camera system within the OnePlus 12.5 G caters to a varied audience, with an augmented Pro mode intended for both experimenters and professionals alike. OnePlus, going into the foldable market, debuted the OnePlus Open last year, acclaimed as the best-selling foldable smartphone on its inaugural sale day at Reliance Digital and subsequently on Amazon in the Rs 1 lakh pricing segment.
The entry into the tablet realm with the OnePlus Pad and Pad Go has gotten an applaudable reception from consumers across India, as underlined by Ranjit Singh. Notably, IDC positions OnePlus as the #1 brand in India in the $400-600 price range, with the OnePlus 11/11 R dominating the mid to high price group in terms of shipments from January to November 2023.
As the curtain rises on the OnePlus 12 series, the brand underlines its “Never Settle” credo, heralding a reinvention of flagship technology. Ranjit Singh expressed optimism in the community’s reception of the impending advancements. The goal to growing market presence in 2024 extends to tier 2 and 3 markets, offering a direct and premium experience for the broad OnePlus community in India.
Ranjeet Singh, Director of OnePlus India Sales, underlines the brand’s commitment to community feedback, claiming to prioritize customer interests and produce high-quality products imbued with outstanding performance and technology. The brand’s user-centric approach comprises strategic investments in innovative technology, diversification of the product line, and an uncompromising focus to serving the shifting requirements of the growing user base. The OnePlus 12 series stands as a monument to this continuous dedication.