Tata Tea made its debut Tata Tea Gold Vita-Care is a tea that has been enhanced with vital vitamins B12, B6, B9, and D.
Tata Tea released the results of their most recent poll on World Vitamin D Day. According to the business, 67% of Indians surveyed in major metro areas felt comfortable utilizing common food and beverage products to address vitamin deficiencies, while 96% of those who were aware of the condition were willing to manage it with easy solutions.
Tata Tea also unveiled Tata Tea Gold Vita-Care, a tea enhanced with vital vitamins B6, B12, D, and B9. According to the firm, two cups of Tata Tea Gold Vita Care, now available in your regular cup of tea, give thirty percent of your daily requirement of the four key vitamins. It also tastes delicious.
Puneet Das, president of packaged beverages for Tata Consumer Products in India and South Asia, commented on the launch, saying, “Tata Tea Gold Vita-Care’s introduction reaffirms our commitment to elevate consumer experience and fulfill unmet needs regarding their well-being.” With the launch of Tata Tea Gold Vita-Care Tea, we offer consumers a practical everyday alternative that, when consumed in two cups of tea per day, will provide 30% of their daily intake of Vitamin D, B12, B6, and B9.
The brand will be made active on digital, retail, and media venues. Similar outreach initiatives will be directed at well-known e-commerce and contemporary trade platforms that are extensively available around the nation.
Additionally, the new product will be accessible via e-commerce, modern trade, and general trade platforms.