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HomeStartupChargebee's Success Story - A Subscription Management Unicorn Startup

Chargebee’s Success Story – A Subscription Management Unicorn Startup

It might be difficult for business owners to keep track of their customers’ subscriptions and guarantee a good experience with their good or service. The list is endless and includes things like compiling client data, generating invoices, collecting payments, etc. When a business has a large customer, the difficulty arises because maintaining the spreadsheet becomes too challenging.

The days of managing subscription updates and revenue operations manually for businesses are long gone. Many organizations provide software or tools to aid businesses in improving their billing and sales growth.

Chargebee, one of the top 10 subscription management programs available today, will be discussed in this post. Chargebee is a tool for managing subscriptions and automating invoicing that helps SaaS and SaaS-like businesses streamline their revenue operations.

Chargebee – Overview

Chargebee is a platform for managing subscription and recurring billing that was established in 2011. It aids numerous SaaS-based companies in streamlining their billing procedures and other revenue operations. According to the business, it automates the collection of recurring payments as well as invoicing, taxes, accounting, email notifications, SaaS Metrics, and customer management by collaborating with the biggest payment processors in the world, including Stripe, Braintree, and PayPal.

Using strong connectors from platforms like Salesforce, Xero, Quickbooks, Avalara, and Slack, among others, the company’s intelligent platform controls all of its clients’ crucial operations from lead to ledger. Chargebee has four official locations in more than 17 different countries.

Chargebee – Sector Information

One of the most significant industries is the financial services sector, which provides services connected to money as well as other activities including lending, payments, investments, insurance, fund transfers, etc. Everyone, including businesses, governments, and investment institutions, uses these services.

At a CAGR of 9.6%, the worldwide financial services market is projected to reach $37,34.95 billion in 2026.

Chargebee’s team and founders

Four friends—Krish Subramanian, Rajaraman Santhanam, Saravanan KP, and Thiyagarajan Thiyagu—founded Chargebee.

Subramanian Krish

Chargebee’s CEO and co-founder is Krish Subramanian. He is a Bharathidasan University alumnus. Krish worked for firms including MatexNet Pvt Ltd, TCS, and Cognizant Technology Solutions prior to co-founding Chargebee.

Santhanam Rajaraman

Chargebee’s co-founder and COO is Rajaraman Santhanam. He graduated from Bharathidasan University with degrees in engineering and computer science. Rajaraman spent approximately ten years working for Zoho Corporation prior to Chargebee.

KP Saravanan

Chargebee’s co-founder and president of technology is KP Saravanan. He previously spent 12 years as a Technical Architect at Zoho Corporation.

Iyagarajan Thiyagu

One of the co-founders of Chargebee is Thiyagarajan Thiyagu. He is currently employed for Chargebee as an architect. attended Madurai Kamaraj University to study. With 15 years in the industry, Thiyagu formerly served as a Technical Lead at Zoho Corporation, where he managed initiatives to create integration frameworks for many products, most notably the Zoho Office family of applications.

Chargebee – The Business Story

Chargebee’s success story began in 2011 with the establishment of its San Francisco headquarters.

When Krish Subramanian was employed by Cognizant in 2009, he encountered a fork in the road when he was presented with the opportunity to open an account and build a team in the United States. To invest would have required 5-7 years. He made the decision to go back to India instead, where he considered opening his own company. Rajaraman Santhanam, a co-founder and Subramanian’s classmate from college, was developing a SaaS platform at Zoho at the time. Since they were in college, they both had a constant desire to launch their own firm. With time, they solicited the aid of Santhanam’s coworkers at Zoho, Saravanan KP and Thiyagarajan T. They all left Zoho to co-found Chargebee with Subramanian. In the beginning, one of the co-founders’ drawing room served as their temporary office space. They acquired their San Francisco headquarters in this manner over time.

The four founders assert that they had to put in a lot of effort to get where they are now and that success did not come easily to them.

The Mission and Vision of Chargebee

The goal of Chargebee is to offer top-notch infrastructure to every client company. “We believe in the elegance of good code, the promise of subscriptions, and the significance of every single customer’s experience,” says Chargebee.

The business model for Chargebee

The B2B business model used by Chargebee is in operation. More specifically, it uses a SaaS business model.

The company’s primary business activities are created to satisfy the SaaS requirements of companies that provide clients with solutions across a range of industries. They also provide crucial business information, analytics, and insights to help organizations grow quickly.

Chargebee provides services to make managing and billing subscriptions simpler. The company’s primary goal is to help businesses use its cutting-edge subscription management software to attract and keep customers.

The following are Chargebee’s premier services:

Subscription Control

  1. Billing Cycles
  2. Models for Products & Prices
  3. Continued Payments
  4. Recovery of Revenue
  5. SaaS Analytics and Reporting
  6. Integrity and Security
  7. Retention
  8. Integrations
  9. Global Growth
  10. Self-Serve and Checkout Portal
  11. Accounts Payable

Growth and revenue model for Chargebee

With more than 6500 customers in 227 countries and territories, Chargebee presently supports more than 100 currencies.

During the ongoing pandemic, when most people were spending their days at home, Chargebee mostly discovered an entertaining approach to produce its cash.

The business makes money by charging customers a monthly fee to use their software, which simplifies the billing procedure for subscription-based enterprises. Plans including the Launch Plan, Rise Plan, Scale Plan, and Enterprise Plan are available as subscriptions.