In addition, the brand has provided areas for artists to display graffiti that features the cricket player as the Naya Sher avatar in honor of his 35th birthday.
Prepare to ‘#CHOOSEBOLD’ and immerse yourself in a world of cricketing genius, craftsmanship, and unabashed excitement amid the hypnotic hold that the cricket season has on cricket aficionados. In Hyderabad and Mumbai, Royal Challenge Packaged Drinking Water has revealed what are likely the largest freestanding 3D Anamorphic Hoardings in the nation.
In honor of the Indian cricket team’s outstanding achievement, Royal Challenge has opened a number of thrilling Anamorphic 3D exhibits around the nation.
In addition, on the eve of Virat Kohli’s 35th birthday, the brand honored artists by revealing an amazing Graffiti show that features him in all his splendor and lights up the streets of Thane, Nagpur, Nasik, Secunderabad, and Warangal. Kohli is known as the “Naya Sher.”
“We are incredibly excited to showcase the fusion of innovation and artistry through an anamorphic display and graffiti art featuring Virat Kohli, an exceptional cricketer known for his bold choices,” stated Ruchira Jaitly, Chief Marketing Officer, Diageo India. This display is proof that Royal Challenge Packaged Drinking Water really does believe in making bold choices! As of right now, it’s the biggest freestanding anamorphic installation in the nation. We invite everyone to experience this innovation, which not only makes us stand out but also embodies the spirit of our company. We are excited to share it with the world.”
“The unveiling of Royal Challenge Packaged drinking water’s anamorphic display and graffiti art featuring Virat Kohli is a testament to our commitment to pushing the limits of technology and artistic expression,” stated Varun Koorichh, Vice President of Marketing at Diageo India. We are especially pleased that this, which embodies our principles of Choosing Bold in every moment, has grown to be the largest freestanding anamorphic installation in the nation. This works in perfect harmony with cricket season, providing a special chance for supporters and cricket fanatics to fully experience the thrill of the game.
The concept and execution of the anamorphic installation were done in collaboration with Swordfish Events & entertainment. Swordfish Events & Entertainment’s managing director, Roshan Netalkar, commented on the subject, saying, “At Swordfish, we always believe in the usage of immersive technology for storytelling.” As part of the World Cup campaign, Royal Challenge, a famous brand, and Virat Kohli, its brand ambassador, gave an opportunity to create the largest free-standing anamorphic installation in the nation to date in two locations at the same time: Hyderabad and Mumbai. These installations, which are 75 feet long and 30 feet tall, were designed and completed in record time.