D2C In an effort to recognize and promote the unique personality of Indian women, the Indian fashion house Rangita by Stellaro Brands has launched its newest holiday campaign, dubbed “Tum Hi Ho Rangita.” Rangita’s ardent dedication to recognizing the joy, uniqueness, and close link shared by women is vividly reflected in the ad. The internally produced video shows a broad collection of friends getting together to celebrate their unique styles, personalities, and expressions.
In addition to honoring the resilience of female friendships, the beautiful ballad “Tum Hi Ho Rangita” also captures the inner confidence and transformational potential of Indian design.
Rangita’s celebration of women’s joy, bright uniqueness, and their interdependence and camaraderie served as the inspiration for the campaign. The video celebrates feminine beauty and captures the comfort of female company, the warmth of shared camaraderie, and the freedom of expression. Together, the characters in the video represent self-assured women who support one another through the highs and lows of life. Each character in the video embodies distinct attributes.
Soumyadip Chatterjee, Director of Marketing, commented on the campaign’s debut, saying “Tum Hi Ho Rangita” is a sincere ode to the ties that bind us all together and the thrill of embracing one’s uniqueness. We are committed to helping women to look and feel good in their own skin while making fashionable Indian clothing accessible to everybody.
The campaign is now gaining popularity on a number of digital channels, including YouTube, Instagram, and Facebook. Additionally, the campaign’s music is accessible on a number of other platforms, including Wynk, JioSaavn, Apple Music, iTunes, Gaana, Spotify, and Apple Music. The recently released Rangita Festive Collection is also available on several e-commerce sites, including Amazon, AJIO, Flipkart, Myntra, Tata Cliq, and others.
The brand’s marketing and promotion approach includes working with influencers and running a significant digital campaign on websites like Instagram, Facebook, and YouTube. Rangita prides herself on becoming the pinnacle of fashionable Indian clothing for women.
The song’s lyrics were written by Prankur Chaturvedi, Mohit Mishra provided the vocals, and Sunjoy Bose created the music. The video was conceptualized and produced internally. The promotion is in line with the perception that Indian women want to express their desire for respect and dignity through their choices in clothing.