Haridwar (News Trust of India): the acclaimed food and FMCG department of Patanjali Ayurved, has just revealed a portfolio of 14 unique items, encompassing several categories such as nutrition, millet-based cereals, and dried fruits. This strategic move not only broadens Patanjali’s product line but also responds to the increasing desires of health-conscious consumers seeking natural and pocket-friendly alternatives to processed foods.
Tapping into the Growing Health Trends
With the rising demand for health and wellness products, Patanjali Foods is perfectly positioned to cater to a burgeoning market. According to forecasts, the Indian sports nutrition sector is projected to undergo a huge rise, reaching a whopping Rs 8,000 crore by 2028, with a powerful Compound Annual Growth Rate (CAGR) of 18%. This emphasizes the rising need for sports nutrition products, a segment that Patanjali is keen on addressing.
Introducing Nutrela Sports: Empowering Fitness Enthusiasts
In keeping with this aim, Patanjali has unveiled Nutrela Sports, including a wide selection of six products and 19 Stock Keeping Units (SKUs) developed to fulfill the nutritional needs of athletes and fitness enthusiasts. This product range is precisely created to assist performance goals and overall well-being, representing Patanjali’s devotion to holistic health.
Embracing the Power of Millets: Introducing Max Millets
Furthermore, Patanjali’s debut into millet-based cereals with Max Millets indicates a notable move towards promoting healthier dietary choices. The flagship product, Nutrela Maxx Millets Ragi Choco Cereal, offers a blend of seven super grains, including Ragi, Jowar, Oats, Wheat, Rice, Maize, and Bengal Gram. Notably, these cereals are devoid of dangerous additives such as refined flour, artificial colors, flavors, preservatives, trans fat, and cholesterol, ensuring a wholesome breakfast alternative for health-conscious consumers.
Elevating the Snacking Experience: Premium Biscuits and Dry Fruits
As part of its premiumization drive, Patanjali Foods has released three new kinds of biscuits, including Ragi Biscuits, 7-grain Biscuits, and Digestive Biscuits. These gifts not only tempt the taste buds but also provide as a great source of dietary fiber, calcium, and protein. Additionally, they facilitate digestion, promote bone health, regulate blood glucose levels, and aid in tissue repair, highlighting their diverse health advantages.
Moreover, Patanjali Foods has delved into the area of premium dry fruits under the brand ‘Nutrela MaxxNuts’, comprising a handpicked assortment of almonds, cashews, pistachios, and walnuts. These nutrient-rich pleasures are precisely chosen and packaged to guarantee freshness and quality, demonstrating Patanjali’s unwavering dedication to producing the greatest natural products.
A Vision for the Future: Ambitious Growth Trajectory
Looking ahead, the Patanjali Group has set an ambitious objective of reaching an annual turnover of Rs 1 lakh crore by 2028. With an already exceptional yearly sales exceeding Rs 45,000 crore, the business is primed for spectacular expansion, pushed by its revolutionary offers in the FMCG sector.
